Individualization and track & trace systems protect against counterfeiters and monitor product trails

The Packaging division of Atlantic Zeiser ranks among the leading suppliers of sophisticated individualization, serialization and track & trace solutions, which efficiently and seamlessly monitor product movements, securely verify authenticity, and reliably protect against counterfeiters. Innovative drop-on-demand inkjet-technology creates superior quality from primary packaging over secondary packaging to late-stage customizing.

Specifically for the pharmaceutical and cosmetic industry, the division develops tailored systems to facilitate the reliable, flexible, cost-efficient and fast application of unique security features to individual and mass products. Atlantic Zeiser’s serialization and track & trace solutions consistently bring together the latest machine and printing technologies with intelligent and fully compatible software architecture. The modular serialization software MEDTRACKER addresses the particular needs of the pharmaceutical industry, while BRANDTRACKER takes care of the brand protection issues that arise in the cosmetic segment.


Coding, Serialization and Tracking of Pharmaceutical Products

Atlantic Zeiser offers a complete range of one-stop system solutions to ensure cost-efficient encoding and compliant serialization over the entire packaging and track & trace process.

Coding and Customization for Cosmetic Products

The economical encoding, aggregation and counterfeit detection for effective gray market control or for global marketing campaigns can be easily implemented with system solutions from Atlantic Zeiser.

DIGILINE Versa Inline

Integrate digital printing at the point in the supply chain where it creates the most value and the highest returns.


Fully digital system for cost-efficient blister lid foil printing for small and medium volumes up to 300 mm print width.


Fully integrated system for Late Stage Customization and/or Serialization of flat carton in one single pass – in color.

DIGILINE Single Pharma

High performance system solution for serialization of flat cartons in medium and large volumes.


Stand-alone system solution for coding of flat cartons.


Stand-alone entry-level system for late-stage printing and personalization.


MEDTRACKER is a modular software solution which has been designed for serialization and track & trace applications in the pharmaceutical sector. MEDTRACKER allows to administrate multiple lines or sites at the same time. Thanks to the modular software architecture the functionality can be seamlessly extended at any time.


BRANDTRACKER is a modular and comprehensive database application dedicated cosmetic CRM and gray market schemes.

GMC 2.0

Dedicated software for marking of gray market codes and loyalty codes onto cartons.

Fast and safe label coding for more process safety

Pharmaceutical labels with durable print and resistant to wear and solvents.

Modular software solution for the serialization with China Codes (EDMC) in practice

Future-oriented investment by mid-size north German company.

Coding and Serializing

Coding and serializing of pharmaceutical packaging – Atlantic Zeiser and Octapharma.

Maximum Quality and Flexibility

Maximum quality and flexibility with 100% security – Atlantic Zeiser and Dentsply deTrey.

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